--- title: About FinAscend | Financial Expertise South Africa description: Learn about FinAscend, founded by Ntombi Melamu in 2018, providing strategic financial insight, compliance support and tailored business solutions. --- [Skip to content](https://www.finascend.co.za/about#main-content) [![FinAscend_logo_white](https://www.finascend.co.za/hs-fs/hubfs/FinAscend_logo_white.png?width=808&height=310&name=FinAscend_logo_white.png)](https://www.finascend.co.za/?hsLang=en) Open navigation Services Explore ## Financial expertise for growth, complexity and change. Explore FinAscend’s five specialist service areas and find the support best aligned with your organisation. [Get Expert Guidance](https://www.finascend.co.za/contact?hsLang=en) [01 **Virtual CFO Services** Experienced financial guidance and decision support without the cost of a full time CFO.](https://www.finascend.co.za/services/virtual-cfo?hsLang=en) [02 **VAT Solutions for Pension and Provident Funds** Specialist VAT support for pension and provident funds navigating complex requirements.](https://www.finascend.co.za/services/vat-pension-provident-funds?hsLang=en) [03 **Climate Change & Sustainability Reporting** Financial and reporting support for organisations responding to sustainability requirements.](https://www.finascend.co.za/services/sustainability-reporting?hsLang=en) [04 **FinTech Solutions** Financial expertise supporting the design and development of technology-led solutions.](https://www.finascend.co.za/services/fintech-solutions?hsLang=en) [05 **SME Investment Readiness Programmes** Structured support that helps high-potential SMEs prepare for sustainable growth and investment.](https://www.finascend.co.za/services/sme-investment-readiness?hsLang=en) [About](https://www.finascend.co.za/about) [Partners](https://www.finascend.co.za/#partners) [Contact](https://www.finascend.co.za/contact?hsLang=en) [Free consultation](https://www.finascend.co.za/contact?hsLang=en) About FinAscend # Financial clarity, built around people. Founded in 2018 by Ntombi Melamu, FinAscend partners with SMEs, incubators and enterprise development programmes to build financially resilient, investment-ready businesses through outsourced finance, strategic advisory and tailored business support. [Discover our approach](https://www.finascend.co.za/about#our-approach) Founded **2018** A financial solutions company with a clear purpose InsightReportingComplianceSustainable growth The company ## A more thoughtful way to move organisations forward. FinAscend is committed to empowering businesses through innovative financial strategies, expert reporting and compliance solutions. Our mission is to unlock the potential of every organisation we partner with by providing insightful financial services that support growth, profitability and sustainability. Our purpose > To connect financial insight with practical action helping organisations move forward with greater clarity and confidence. Strategic alliances | Personal touch | Practical execution How we think ## People. Processes. Outcomes. FinAscend recognises that meaningful financial progress depends on the connection between all three. 01 ### People A personal approach that begins with understanding the organisation and the people behind it. 02 ### Processes Financial strategies, reporting and compliance solutions shaped around the realities of the business. 03 ### Outcomes Practical financial insight that supports growth, profitability and long-term sustainability. ![IMG_5993](https://www.finascend.co.za/hubfs/IMG_5993.jpg) **Ntombi Melamu**MD and Founder > “Financial innovation is most valuable when it can be translated into practical action.” The founder ## Experience that understands complexity. Leadership that keeps people at the centre. Ntombi Melamu is a highly experienced finance professional with a proven track record of working with complex financial structures. Passionate about unlocking business potential, Ntombi founded FinAscend to help organisations achieve strategic goals through tailored financial solutions. With a blend of strong business acumen and a people-centric approach, she creates impactful solutions that balance financial innovation with practical execution. Qualifications & professional development - BCom Financial Accounting - BCom Honours Financial Management - CBAP(SA) - CIBA · CIBA202307-8539 - FinTech – Disruption in Finance - Climate and Sustainability Reporting - Non-Executive Director — SYSDBA Credentials & affiliation ## Credibility that supports the work. FinAscend combines founder-led expertise with recognised ownership, leadership and professional credentials. Level 1 ### B-BBEE 100% Black female-owned and committed to inclusive empowerment. Non-Executive Director ### SYSDBA Serves as a Non-Executive Director of SYSDBA, contributing financial and strategic expertise at board level. No. CIBA202307-8539 ### CIBA CFO Club A member of the Chartered Institute of Business Accountants’ CFO Club. Client perspective > “FinAscend has assisted in providing key financial insights that tell our business story through the years, through this information, management has been able to make key strategic decision to help drive the business to its potential growth and profitability. The engagement offers the required flexibility to the business, where the business has access to a skilled and experienced virtual FM/CFO, without the exorbitant cost burden.” **Chris Bamber**CEO, SYSDBA Start a conversation ## Bring clarity to what comes next. Connect with FinAscend to discuss the accounting, financial management and business support your organisation needs. [Schedule a free consultation](https://www.finascend.co.za/contact?hsLang=en)[WhatsApp FinAscend](https://wa.me/27730130329) [![finascend_site_logo](https://www.finascend.co.za/hubfs/finascend_site_logo.png)](https://www.finascend.co.za/?hsLang=en) Tailored accounting, financial management and business support services for sustainable growth. Contact[+27 10 021 0393](tel:+27100210393)[accountant@finascend.co.za](mailto:accountant@finascend.co.za) Office Co-Work@Midstream, Midlands Office Park West, 1st Floor, Mount Quray Rd, Midstream Monday to Friday, 09:00–17:00 © FinAscend. All rights reserved.[Privacy Policy](https://www.finascend.co.za/privacy-policy/?hsLang=en)